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CAPTURE

VALUE 

CONSULTING

Pricing Strategy & Go-to-Market Services

We Help Businesses Grow. 

Capture Value Consulting helps companies design and enable sales organizations for growth. We help you launch new or improved pricing & commercial models that capture value in the form of profitable returns.

You Bring The Idea, We Bring the Execution. Value Captured.

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SERVICES AT A GLANCE

GO-TO-MARKET
STRATEGY

Determine the right entry strategy based on your financial goals. We help you choose ideal growth markets, design sales & support organizations, set targets, territories, and commission plans.

PRICE 
SETTING

Create list prices for new products, transform pricing for existing product lines. Complete with Packaging, Price increase strategy and implementation guidance.

PRICE
DISCOUNTING

Design a commercial policy to help maintain price optimization and reduce price erosion or the propensity for price wars. Accelerate your sales cycle and prepare for Exit conversations with a documented pricing policy.

PRICING LAUNCH PROCESS

Often overlooked or half completed when the product is developed, this critical planning step will help ensure your product and new pricing is ready to invoice and generate revenue on launch day.

TRAINING & ENABLEMENT

With 20 years of value selling & negotiation expertise, and a background in technical writing & instructional design, we ensure your team is prepared for value selling throughout the customer journey, can negotiate price, can build lasting customer relationships and leverage sales methodologies that make an impact.

PRICING
ANALYTICS

Design and run analytics to help you understand pricing profitability and overall performance of your pricing strategy.

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CONTACT CAPTURE VALUE CONSULTING

Are you ready to do something great? Begin by sending us an email and we'll set up a free 30 minute consultation. Pricing your product shouldn't be the barrier to you achieving your dreams.

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